If a business is not on the web and social media, it is invisible to most of its customers. A business needs to do the following to create brand awareness, increase customer traffic and accelerate business expansion. Do it on you own or ask ORAiTech for help.
Setup, host, and maintain a business website
A business must have a web site. It can be a one page website or a complex web-application that can help your customers, vendors, and employees. A website helps improving business awareness and get your business be found by your potential customers.
Register website with various listing services
Listing services help market your website to customers. They also help traffic to your website.
Register website with mapping services
People search nearby businesses on a map. Registering your website with a mapping service will help them find your business.
Publish blogs and news
Blogs and news keep your business move up on social media. They also drive traffic to your site and improve awareness about your business. Publish regular blogs. These blogs can be related to upcoming business events, customer tips, or anything that your customer might need.
Search engine optimization
Search engine optimization (SEO) improves search ranking of your website and make your website appear in first few pages of search engine results. This is easier said than done. SEO requires a well defined SEO strategy and implementation before it starts showing results.
Publish periodic newsletters
Publish periodic newsletters that include current events and current problems that your business solves. These newsletters can also have upcoming events news and news related to the industry of your business. It can also run fun challenges to create awareness about local issues. If the business is local, you can publish participation of your business in local community and charity work. Newsletters can also have business coupons. Fun challenges, business coupons, and anything that help your customers often gets more newsletter subscribers.
Engage in Digital Media Marketing
If you can spend more money, you can hire companies that do digital media marketing. These companies can further extend web presence of your business.